What do you do when a feature grows faster than expected?

So I wrote a blog post, the first in a long while. Not for here though! You can read it over at Inside Intercom:- https://blog.intercom.com/what-do-you-do-when-a-feature-grows-faster-than-expected

It is about some of what I've been up to at Intercom, which is where I have been working for the last year.